Apple pairs up with Pepsi to promote the new Windows iTunes, says a CNN article here.

The Apple PR is here.

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The great irony is that back in the early '80's, Steve Jobs lured John Scully away from Pepsi to join Apple by challenging him with: "Do you want to sell sugar water all your life, or do you want to change the world?"

Now Jobs is making a deal with Pepsi for a promotion giving customers a break on iTunes when they buy that sugar water.

Markle